About Us
Nexus: connection or link between things, persons, or events especially that is or is part of a chain of causation.
Nexus is the result of collaboration by the team at Outreach Digital Media – a start-up business launched by two friends in St Louis, Missouri. The idea grew from one simple question during a casual conversation: “How does a small influencer make money?”
While the answer to this question may be simple, the rabbit trail of ideas that followed eventually formed the purpose and mission of this platform:
To revolutionize social media marketing by empowering Businesses and Influencers to connect and achieve unparalleled success.
Nexus provides access to innovative marketing tools in an organized, safe arena that fosters authentic relationships that drive exceptional engagement. We enhance advertisement visibility and interactions while reducing marketing costs. We empower Businesses of all sizes to access affordable, high-quality advertising and Influencers to make direct contact with these sponsors, while sharpening their content strategies. Marketing campaigns flourish in this harmonious ecosystem.
How it Works
For Businesses
The all-in-one platform for your Influencer Marketing Campaigns
The Campaign:
The first step in the marketing process is creating a Campaign. Here you specify your product and your budget and add all the details to your Campaign. With customizable options, you can create the perfect Campaign for your product or service.
From there, you can see how much money you are projected to make with our exclusive ROI Calculator. This calculation is based on the data we have tracked from our website, the price of your product, and your website's conversion rate.
Once all the details are done, Nexus will share your Campaign with specialized Influencers perfect for your brand.
The Bidding Process:
Once the Campaign is up and live, you will be able to see the Influencers bidding on your campaign and the price dropping as more Influencers bid. Once the time is up, you can see who won the bid and decide whether to approve them based on their profile. On their profile, you can see their ratings from other businesses, learn more about their page, and dive into their previous campaign analytics and products they promoted to see if this Influencer is right for you.
After a few rounds of the bidding process and the budget for this part of the campaign is set the influencers begin to create and post the promos of your product. With the remaining, we budget a second round of bidding takes place where theme pages go through the same process. This time instead of creating their own videos they just repost the videos already made by the influencers expanding your campaign's reach at very little cost.
The beauty of this bidding process is as the cost reduces, the savings are automatically retained and put back into more slots for influencers and theme pages expanding your reach beyond expectations.
Tracking Analytics
- Now that your Campaign is up and running, you can use real-time data to see how it's doing, which video is doing the best, and how much money you're making.
- Track things like clicks, views, engagements, conversions, and more.
- With this in-depth tracking, you can refine your Campaign and expand with the proven strategy that worked.
Preferred Influencers
By selecting Preferred Influencers, Businesses can grow their Influencer network, and their campaigns become more and more refined, all at a fraction of the cost of normal marketing deals.
Having a list of Preferred Influencers enables you to use the site more quickly in future Campaigns because, once you make those connections, you can reach out to those Influencers to help plan your next Campaign.
You can add Preferred Influencers in three ways:
- When you search for Influencers, you can network with them and add them based on their profile and your conversation.
While making a Campaign, you can click an option that says “search for Preferred Influencers” and Nexus will recommend Influencers for the campaign. You can look at their profiles and click Preferred on the Influencers you want to ensure get notified when your Campaign is posted.
- When the Campaign is done, you can look at which Influencer made the best ad and performed the best and make them a Preferred Influencer, which will foster a connection with them.
For Influencers
Everything you need to run your social media accounts and present your personal brand.
Social Media Management:
Schedule posts automatically to your social media platforms.
Track all the Analytics of your page to see what is and isn’t working on your pages.
Revolutionize your content with the AI Video Analyzer that is honed into the algorithm. Upload your video and gain impactful insights that make your posts soar and generate an engaged audience. The best part? The more you use our AI, the more it can track what makes your page so special, and the better its suggestions will be. This helps you continually adjust your content to your audience's needs and the ever-changing algorithm.
The goal of all these tools is to get your engagement rate to 3%, giving you access to the real money maker – the Campaigns
Influencer campaigns:
First, get verified and meet the criteria to participate in campaigns. If you reach at least 3% engagement, and your followers are real and verified, then you can qualify.
Next, head to the Campaigns where you will see different products and services that you might want to bid on. We use smart analytics to connect you with Businesses that potentially make the most sense for your personal brand. Scroll through the available Campaigns and bid on your favorite ones. If yours is the winning bid and the Business approves you, then you are officially part of the campaign.
Next, you communicate with the Business through Nexus to sign contract, discuss details, and get the video posted. You will be paid half of the agreed-upon budget before you post the video and the rest at the end of the Campaign.
After the successful completion of the Campaign, you can add the Business to your Network. If the Business marks you as a Preferred Influencer for them, you will have access to all their future Campaigns.
The Network:
On the Network you can collaborate with Businesses and other Influencers, creating mutually beneficial relationships that add value to your personal brand.
Collaborate with Businesses to create a lasting partnership where you can consistently make money as you work with their brand.
Collaborate with Influencers to create the best content possible, expanding your reach and followers.